Go Vauxhall to rebrand as Robins & Day

  Tristan Young

PSA is bringing its Go Vauxhall dealerships under the Robins & Day banner with a rebranding set to go live next week.

PSA took control of the Vauxhall-owned retail group a year ago shortly after the Peugeot Citroen parent firm bought Vauxhall from General Motors.

The rebranding for the 10 Go Vauxhall dealerships will formally go live on 29 January.

In a statement on the Go Vauxhall website, the company explains the upcoming change: “Across the past year, Go Vauxhall and Robins & Day have been aligning their respective brands and businesses, following the appointment of James Weston (CEO) and Simon Lawrence (group finance & strategy director) of Robins & Day, to the Go Vauxhall board. Both Robins & Day and Go Vauxhall are part of PSA Retail, the retail arm of Groupe PSA globally.

James Weston added: “The performance achieved by Go Vauxhall over the past year has been outstanding and the rebrand signals the next stage of our journey to further advancing our customer satisfaction and brand in London and the surrounding area. Having all four marques – Vauxhall, Peugeot, Citroen and DS – under one brand allows us to better drive our business forward, whilst allowing us to confidently compete in all vehicle sectors.”

Currently Robins & Day operates a network of 34 sites nationwide and the additional 10 Go Vauxhall sites will strengthen the brands visibility within London and the South East, taking the total number of dealerships up to 44 nationally.

Calltracks

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.


As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

  • Get informed and boost your business potential
  • More than 1,200 fellow executives have joined us
    since launch
  • Independent, carefully crafted, unique content relevant to you and your business
  • Develop a greater awareness of market trends and opportunities
  • Access to a wide range of materials whenever, wherever and however you want it
  • Significant discounts on ARN events, reports and
    other publications