We are heading into the ‘year of loyalty’, where businesses that invest in their employees and customers will give themselves a platform for success. The experience of the last 12 months – and...

Consumers continue to heighten their demand for sustainable, socially conscious, and personalised products and experiences on a global scale, and opting for more philanthropic brands are more...

When showroom doors are closed to the public it may seem difficult to imagine this as a time to create opportunities for more profitable business. But this period can be used strategically by dealers...

European dealerships are missing out on business as well as increased customer loyalty and positive advocacy. Once the initial car sale is completed, a significant 43% of consumers are not returning...

Selling one car to a customer is an achievement, but getting a customer back in to buy a replacement car from you is quite another. While working for a global leader in retention and renewal...

If your used car profit per unit is under pressure, then it’s time to think longer term rather than seeking a quick fix By Ian Allen Recent months have shown an increasing reliance by franchised...

Special events targeted at particular groups can be a great way of generating interest and building a loyal and profitable customer base. In theory, you can hold them whenever you like. However in...

We live in a world where data is the key to success. But much of this vital information remains an untapped resource. For example, customer information is often held in multiple databases as third...

From a customer’s perspective, your dealership is generally viewed as a single entity, when in reality it is a number of different businesses under one roof, all of which add complexity to running a...

Luscombe Suzuki Leeds celebrated its success in 2012 by buying a lottery ticket for each of its customers. “It wasn’t a sales message as such, managing director Robin Luscombe explained,...

Allon White Sports Cars of Cranfield was established in 1918 and still operates from its original High Street site today. It has been a Morgan dealership since 1966, and also specialises in Lotus as...

Auto retailers could use a bit of good news and the latest Capgemini Cars Online report provides it in the form of improved customer loyalty. This year saw a spike in brand loyalty in most countries,...

Three years ago, our awareness of the benefits of a structured accident management scheme was limited. We assessed three competing systems, concluding that Accident Exchange provided our best route to...