MyWay - Auto Retail Network

Mazda sees no reason to move away from successful franchise model

Mazda has no plans to apply an agency strategy to its retail network, with Jeremy Thomson, the veteran managing director of the brand’s UK operation, ruling out the controversial business model’s...

Mazda to extend MyWay to other open points

Mazdas London-centred MyWay sales and direct contact brand initiative is likely to be extended to other open points to provide what UK managing director Jeremy Thomson described as brand outreach in...

Mazda insights can offer a commercial advantage

Radically different rules of engagement with car-buying consumers generated by responses gleaned from the Mazda MyWay initiative which was designed to stimulate competition for incremental...

Why Subscribe?

As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

Get informed and boost your business potential
More than 1,200 fellow executives have joined us since launch
Independent, carefully crafted, unique content relevant to you and your business
Develop a greater awareness of market trends and opportunities
Access to a wide range of materials whenever, wherever and however you want it
Significant discounts on ARN events, reports and other publications

Subscribe now

Latest ARN Blog Post

Testimonials

I’ve found today really exciting. I’ve attended a number of conferences this year and I’ve been surprised by how well attended this was by some of the great players in the industry and by the quality of the speakers. I’d say it was definitely the best event I’ve attended this year.

Chris Penny, Brand Director, Auto Trader UK

I found it very insightful. I’ve taken copious notes and there are lots of things we can take away and do.

Tracy Perryman, Managing Director, Denbury Diesels

I’ve been an Auto Retail Network subscriber since it was first launched. I find Auto Retail Bulletin particularly useful since it gives real, in-depth analysis into the issues facing this industry.

Ken Savage, commercial director, Perrys Group

This is the 3rd time Ive attended the event & I thought today’s was the best one yet, the content was superb. It really gave us an insight into how weve got to take our business forward.

Ian Godbold, Marketing Director, Cambria Automobiles

I use Auto Retail Bulletin to keep fully up to speed with what is going on. The analysis is first class and I read it from cover to cover. It really helps my understanding of our industry and is not to be missed.

Robert Forrester, CEO Vertu PLC

Why Subscribe?

Latest ARN Blog Post

Testimonials

Get free access to our Bulletin, Agenda & Profit for 14 days.